David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them.
He is a recovering marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.
David serves as an advisor to emerging companies including HubSpot, GrabCAD, VisibleGains, Expertfile, GutCheck, and Newstex, as well as nonprofits including the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. Previously, he was on the boards of directors of NewsWatch KK (sold to Yahoo Japan) Kadient (merged with Sant), and on the Advisory board of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013).
He is a massive live music fan, having been to 790 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn’t very good at it.