Robert Rose is the Chief Strategy Officer for an organization called The Content Advisory. TCA is the consulting and education group of The Content Marketing Institute – an organization committed to the practice of Content Marketing. TCA works with Fortune 500 companies to help them create strategies for the strategic use of content and marketing. Founded in 2010, TCA is the leading content strategy consulting, research, advisory and education company. TCA’s clients value the company’s counsel on the topics of content strategy, content marketing, digital transformation, data privacy and consumer experience. Since TCA’s in 2010, the company has worked with more than 500 organizations including 15 of the Fortune 100. We’ve consulted directly with organizations such as Capital One, NASA, Microsoft, LinkedIn, Facebook, CVS Health, 3M and The Bill & Melinda Gates Foundation.
During this same time, Robert has also served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 and helping guide it to be the leading global content marketing education and training organization. Prior to his work at CMI Robert was CMO of CrownPeak – leading the marketing and product development of one of the world’s first enterprise Software-as-a-Service web content solutions.
Robert is the author of three best-selling books on marketing and content strategy, and the co-host of the popular marketing podcast PNR’s This Old Marketing, which has been downloaded more than two million times in 150 countries.
An early internet pioneer, Robert has more than two decades of experience, and a track record of helping brands and businesses develop successful digital and content strategies. In the mid 1990s, Robert developed some of the first Web strategies in the country for companies such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association), and the U.S. Government – literally introducing many of these leading organizations to the Web.
As an Associate Partner with USWeb/CKS/marchFIRST, Robert helped develop strategic online initiatives for numerous startups, as well as larger enterprises such as Sony, Amgen, and Warner Brothers. In 2001, as Vice President of Strategic Planning for Ignited Minds; an advertising agency, Robert advised numerous clients such as the U.S. Army, Activision, and Intuit.
From 2002 to 2009, Robert served as CMO of Crownpeak, an early enterprise software-as-a-service company focused on Web content solutions for online marketers, leading the company’s marketing and product development efforts.