Federico Winer is a Senior Digital Leader and a Public Speaker, with a deep understanding of how humanities and technologies coexist.

He has been working within the media, sports and entertainment sectors since the start of his career, being a highly sought industry influencer and passionate evangelist in these fields.

He’s also a dedicated visiting lecturer and speaker at several leading international educational institutions such as the Institute for Sports Business at Loughborough University in London.

Works in SAP as Business Development, Retail and Consumer Industries and Head of Entertainment Industries – EMEA.