Juan Carlos Alcaide is a sociologist and a business consultant for more than 25 years. He has collaborated in more than 120 consulting and training projects.

He is an expert in Silver Economy and, specifically, telecare and technology applied to the elderly customer experience, having collaborated in various senior marketing projects since 2000. In addition, he is the author of the book ‘Silver Economy. Over 65: the new target ’(LID Editorial).

Marketing and Customer Experience Expert, he is the author of more than ten books.

Professor of ESIC, IE and other business schools. Thinking Heads speaker, among the Top 100 speakers in Spain.

He is currently director of MdS, with a strong focus on artificial intelligence and big data applied to Marketing.